bait and switch

NOUN
15 LETTERS · STARTS WITH B

bait and switch is a valid 15-letter word worth 24 points in Scrabble and 26 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
B3A1I1T1A1N1D2S1W4I1T1C3H4
3 + 1 + 1 + 1 + 0 + 1 + 1 + 2 + 0 + 1 + 4 + 1 + 1 + 3 + 4 =24 PTS
DOUBLE WORD → 48TRIPLE WORD → 72
MEANING

What does bait and switch mean?

NOUN · 1 SENSE
1

A deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product.