cupid's itch

NOUN
12 LETTERS · STARTS WITH C

cupid's itch is a valid 12-letter word worth 20 points in Scrabble and 23 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
C3U1P3I1D2'0S1I1T1C3H4
3 + 1 + 3 + 1 + 2 + 0 + 1 + 0 + 1 + 1 + 3 + 4 =20 PTS
DOUBLE WORD → 40TRIPLE WORD → 60
MEANING

What does cupid's itch mean?