loss leader

NOUN /lɔs_'lidər/
11 LETTERS · 2 SYLLABLES · STARTS WITH L

loss leader is a valid 11-letter word worth 11 points in Scrabble and 13 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
L1O1S1S1L1E1A1D2E1R1
1 + 1 + 1 + 1 + 0 + 1 + 1 + 1 + 2 + 1 + 1 =11 PTS
DOUBLE WORD → 22TRIPLE WORD → 33
MEANING

What does loss leader mean?

NOUN · 1 SENSE
1

A featured article of merchandise sold at a loss in order to draw customers.

BROADER