on the face of it

ADVERB
17 LETTERS · STARTS WITH O

on the face of it is a valid 17-letter word worth 24 points in Scrabble and 25 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
O1N1T1H4E1F4A1C3E1O1F4I1T1
1 + 1 + 0 + 1 + 4 + 1 + 0 + 4 + 1 + 3 + 1 + 0 + 1 + 4 + 0 + 1 + 1 =24 PTS
DOUBLE WORD → 48TRIPLE WORD → 72
MEANING

What does on the face of it mean?

ADVERB · 1 SENSE
1

From appearances alone.

“on the face of it the problem seems minor”